What the Saatva Mattress TV commercial - March Mattress Bracket is about.

Recently, Saatva Mattress launched a new TV spot called 'March Mattress Bracket' that has been creating quite a buzz in the advertising world. The spot is based on the concept of 'March Madness' - a popular American basketball tournament that takes place every year.

The commercial starts by introducing viewers to a group of people sitting around a table, discussing the upcoming tournament and the excitement that comes with it. They soon realize that they need to choose a mattress just like they choose their favorite basketball team - and that's where the Saatva Mattress Bracket comes in.

The spot then transforms into a mock tournament-bracket, featuring eight different mattresses. The tournament pits the mattresses against each other, with winners advancing to the next round. The competitors range from the popular Casper mattress to the traditional innerspring mattresses.

Throughout the tournament, Saatva seeks to show viewers why their product is the best. The company boasts about its quality, eco-friendliness, and affordability, which sets them apart from other competitors in the industry.

By the end of the commercial, Saatva emerges as the winner of the March Mattress Bracket. The spot ends with a catchy tagline, "Choose your sleep champion, choose Saatva."

Overall, the Saatva Mattress TV spot, 'March Mattress Bracket' is a creative and unique approach to advertising mattresses. It manages to connect with audiences at a personal level, while also showcasing the product's quality and effectiveness. The clever use of a mock tournament is bound to leave a lasting impression on viewers, effectively driving sales for the company.

Saatva Mattress TV commercial - March Mattress Bracket produced for Saatva Mattress was first shown on television on March 7, 2023.