On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit, in France. Bel had made the original drawing himself, after seeing a travelling meat wagon during World War I called "La Wachkyrie", a play on the word for Valkyrie. The cow in the original drawing was not red and did not wear ear tags.

La Vache Qui Rit (The Laughing Cow) is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France. In particular, it refers to the company's most popular creation; a spreadable cheese wedge wrapped in silver foil and packed in a round box.

The emulsifying salts simply play the same role as the citrate in Fondue Savoyarde, stopping separation and creating a lovely creamy texture. This is all heated at a very high temperature, and that ensures that cheese spread lasts far longer than regular cheese.

What is the Laughing Cow made of? The Laughing Cow is creamy and delicious because of its secret recipe that includes skimmed milk and a variety of cheeses (Cheddar, Gouda, Edam, Emmental, Comté …) melted and blended in a way similar to a cheese fondue.

Where does The Laughing Cow® name come from? During World War I, trucks carrying meat to the French front lines carried the logo of a cow drawn by Benjamin Rabier. After the war, Léon Bel used a version of this cow to adorn his boxes of cheese in a round box and called it La Vache qui rit® (The Laughing Cow®).

Leon Bel In 1865, Jules Bel began cheese ripening and trading in France's Jura region. Following his death in 1904, his son Leon Bel took over the business. In 1921 Leon trademarked The Laughing Cow, and the tasty, affordable, portable potential of processed cheese was born.

During World War I, her creator, Léon Bel, was inspired after seeing a troop meat wagon nicknamed La Wachkyrie, a play on the word Valkyrie, thus giving rise to La vache qui rit®, the original French for The Laughing Cow®.

Leon Bel In 1865, Jules Bel began cheese ripening and trading in France's Jura region. Following his death in 1904, his son Leon Bel took over the business. In 1921 Leon trademarked The Laughing Cow, and the tasty, affordable, portable potential of processed cheese was born.

Studies have shown that because of the cow's slower heartbeat, warmer body temperature and large size, hugging the cow gives humans a soothing experience and relaxes them.

Cows are raised for multiple reasons including dairy products, cheese and milk. Cows are domesticated animals and often chew grass in farmers' fields. Globally, there are around 900 breeds of cows and 1.3 billion head of cattle. Humans consider cows as the foster mother because it produces milk that people drink.

Naturally, The Laughing Cow triangles are a great source of calcium, a source of protein and contain no artificial colours or preservatives added.

Bel Brands USA is known for making cheese that makes a difference! Our brands add panache to any snack or meal and the Laughing Cow history is one full of flavor. Bel Brands USA, headquartered in Chicago, Illinois, is the maker of The Laughing Cow and Mini BabyBel®, two of our most popular brands.