What the Dark and Lovely Fade Resist & Go Intense TV commercial - My Truth is about.

Dark and Lovely Fade Resist & Go Intense has recently launched a new TV commercial with the theme 'My Truth'. The ad features a diverse group of women who candidly share their personal stories about their journey to embracing and celebrating their hair.

The commercial opens with a powerful statement, "As women, we carry a lot: the weight of our struggles and triumphs. And in all of that, our hair is our story." The women then take turns speaking about their hair journeys, ranging from initial struggles with insecurity to discovering and embracing their unique beauty and identity.

Throughout the commercial, the women are shown sporting various hairstyles, from long curls to a bold, fiery red fade created with Dark and Lovely's Fade Resist & Go Intense hair color. The product's benefits are also highlighted, as the fade-resistant formula ensures that the vibrant colors last for up to 8 weeks.

Overall, the Dark and Lovely Fade Resist & Go Intense 'My Truth' commercial serves to empower women to embrace their individuality and celebrate their personal hair stories. The brand's message is that every woman's hair journey is unique, and each story deserves to be celebrated and appreciated – no matter how different or unconventional it may be.

Dark and Lovely Fade Resist & Go Intense TV commercial - My Truth produced for Dark and Lovely was first shown on television on April 10, 2017.