What the Michaels TV commercial - The Spirit of Making is about.

Michaels TV spot ‘The Spirit of Making’ is a heartwarming advertisement that inspires creativity in people. It starts with a girl who is wandering around her home, looking bored and uninspired. Suddenly, she sees a piece of paper and a pencil on the floor and picks them up. She starts doodling, and from that small act of creativity, she is transported into a world of imagination.

As the advertisement progresses, we see the girl expressing herself in different ways, from painting to crafting. We see her joy and wonder as she makes her art, and it's almost as if the act of creating has a magical quality to it. The girl's creativity is infectious, and soon we see her friends and family getting in on the act, inspired by her example.

The ad does an excellent job of showcasing the joy of the creative process. It encourages viewers to embrace their own imaginative abilities and take a chance on making something. The message behind the ad is clear- anyone can create, and the process is beautiful, rewarding and uplifting.

Overall, Michaels' TV spot ‘The Spirit of Making’ is a powerful testament to the joy of creativity and the limitless potential that everyone holds within themselves. It's an invitation to begin creating, to explore and to discover the magic that happens when you let your spirit free to make.

Michaels TV commercial - The Spirit of Making produced for Michaels was first shown on television on December 2, 2017.