What the Jim Beam Apple TV commercial - Crisp and Refreshing is about.

Title: Jim Beam Apple TV Spot, 'Crisp and Refreshing' Featuring Mila Kunis

Introduction:In the captivating Jim Beam Apple TV spot titled "Crisp and Refreshing," the renowned actress Mila Kunis takes center stage to showcase the tantalizing blend of bourbon and apple flavors. This unique collaboration between Jim Beam, a trusted name in whiskey, and Mila Kunis, a beloved Hollywood star, captivates audiences with its refreshing and spirited narrative.

Body:1. Setting the Scene: The TV spot opens with a picturesque orchard bathed in golden sunlight. Rows of luscious apple trees sway gently in the breeze, inviting viewers into a world where sweetness meets the rich complexity of bourbon. The scene transitions seamlessly to a rustic barn, where Mila Kunis, effortlessly charming, stands behind a bar showcasing the new Jim Beam Apple whiskey.

2. Mila Kunis, the Curator: Mila Kunis, known for her grace and versatility, steps into the role of a wisecracking bartender. With a mischievous smile, she introduces viewers to the Jim Beam Apple, highlighting its crisp and refreshing qualities. Kunis' natural charisma and confident delivery instantly captivate the audience, making them eager to know more about this unique beverage fusion.

3. The Unforgettable Blend: As the camera zooms in on a glass filled with the amber-hued Jim Beam Apple, Kunis narrates the process behind this delightful concoction. She explains how the Jim Beam bourbon, aged to perfection, is carefully blended with the sweet, juicy flavor of apples. This refreshing twist gives the classic spirit a modern appeal, enticing both whiskey enthusiasts and those looking for a fresh taste experience.

4. A Sensory Journey: The TV spot takes viewers on a sensory journey as they witness the art of mixing the Jim Beam Apple in action. Kunis showcases her bartending skills by masterfully pouring the whiskey over ice, adding a splash of sparkling water, and garnishing the glass with a slice of crisp apple. The refreshing sound of ice clinking, the gentle fizz of the sparkling water, and the vibrant apple garnish create a multi-dimensional experience that leaves audiences craving the first sip.

5. The Crisp and Refreshing Experience: With a playful glint in her eye, Kunis lifts the glass and takes a sip, savoring the well-balanced blend that dances on her taste buds. The audience witnesses her genuine enjoyment, which acts as a testament to the irresistible

Jim Beam Apple TV commercial - Crisp and Refreshing produced for Jim Beam was first shown on television on January 4, 2016.