The Serta Counting Sheep are mascots of the American mattress brand Serta. They are a flock of sheep whose job is to help people get to sleep by jumping over a fence at the end of the person's bed. However, they become outraged when people purchase Serta mattresses thus not needing to count sheep anymore.

Serta Serta introduced its Counting Sheep in 2000 as brand mascots when the sheep were put out of business in the commercials as the brand's mattresses were deemed so comfortable that consumers no longer needed to count sheep to fall asleep.

The Serta Counting Sheep | Serta.com.

One thing's for certain: The idea of counting sheep before bed has been around for a long time. But that doesn't mean it's a tried and true method for dozing off faster. In fact, research suggests that counting sheep isn't actually an effective way to make yourself fall asleep.

Researchers at Oxford University asked participants to try different distraction techniques while trying to fall asleep over several nights; and the researchers found that counting sheep was no better than doing nothing at all for people struggling with insomnia. The reason is that counting sheep is terribly boring.

Tempur-Pedic Tempur-Adapt LuxeAdapt (Queen) Tempur-Pedic is among the most popular memory foam mattress brands thanks to its NASA-developed Tempur Material, which is designed to respond to your body weight, shape and temperature for tailored comfort and support.

One thing's for certain: The idea of counting sheep before bed has been around for a long time. But that doesn't mean it's a tried and true method for dozing off faster. In fact, research suggests that counting sheep isn't actually an effective way to make yourself fall asleep.

The counting sheep from Serta, animated by Aardman Animations. The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations and first created in 2000.

Aardman The famous and much-loved Serta Counting Sheep, stars of the company's advertising campaigns since 2001, were animated by Aardman – who also created Wallace & Gromit.

Rather than staring at your ceiling, counting sheep, or hopping back on your phone - use a mantra to clear your mind. Pick one that speaks to you and inspires calm. Then repeat the words over and over in your head to keep yourself from straying into thoughts that may keep you up.

One thing's for certain: The idea of counting sheep before bed has been around for a long time. But that doesn't mean it's a tried and true method for dozing off faster. In fact, research suggests that counting sheep isn't actually an effective way to make yourself fall asleep.

One thing's for certain: The idea of counting sheep before bed has been around for a long time. But that doesn't mean it's a tried and true method for dozing off faster. In fact, research suggests that counting sheep isn't actually an effective way to make yourself fall asleep.