What the Alzheimers Association TV commercial - Two Paths is about.

The Alzheimer's Association TV Spot titled 'Two Paths' is a poignant and touching advertisement that aims to raise awareness about Alzheimer's disease and appeal to viewers' emotions to motivate them to take action against the disease.

The commercial starts with a split-screen showcasing two different paths in life: the path of health and wellness and the path of degeneration and isolation. One side shows a happy and active elderly couple enjoying their golden years, while the other depicts a lonely and desolate older man withdrawn from life. The actor in the images undergoing degeneration into isolation represents Alzheimer's disease.

The commercial emphasizes the stark contrast between the two paths and urges viewers to take steps towards a healthier life to help avoid the path of degeneration. It also hopes to inspire viewers to take action against Alzheimer's and support the Alzheimer's Association in their efforts to end Alzheimer's.

The ad concludes with a call-to-action, asking viewers to visit the Alzheimer's Association website, donate to Alzheimer's research, and volunteer their time to advocate for Alzheimer's patients and their families.

Overall, the 'Two Paths' TV spot is a heart-touching depiction of the devastating effects of Alzheimer's disease and the importance of taking action against it. It serves as a reminder to cherish our loved ones and do our part in preventing this disease from ruining their lives and our future.

Alzheimers Association TV commercial - Two Paths produced for Alzheimer's Association was first shown on television on May 29, 2013.