What the Ring Video Doorbell Pro TV commercial - Tough on Crime is about.

Title: Ring Video Doorbell Pro TV Spot: "Tough on Crime"

Introduction:In the fast-paced world of home security, the Ring Video Doorbell Pro stands out as a worthy sentinel. With its commitment to deterring criminal activity, the brand has unveiled a captivating TV spot, aptly titled "Tough on Crime." This commercial showcases the innovative features of the Ring Video Doorbell Pro, highlighting its power to protect and empower homeowners.

Scene 1: Intruder Alert!The TV spot opens with a tense sequence illustrating a potential break-in. The camera cuts to a shady figure lurking near the front entrance of a suburban home. The scene is tense, setting the stage for the innovative technologies to come.

Scene 2: Empowered HomeownersAs the intruder inches closer to the front door, the camera switches to a different angle, showcasing the interior of the house. Inside, a family gathers around their living room, looking intently at a TV screen displaying the front door scene. The tension is palpable as the homeowners realize they're being targeted.

Scene 3: Proactive DefenseCutting back to the exterior, the Ring Video Doorbell Pro springs into action. The camera zooms in on the sleek, unobtrusive device installed next to the door. It becomes clear that the homeowners' ingenious preventive measure will thwart the intruder's intentions.

Scene 4: Remote MonitoringThe TV spot then reveals how the homeowners receive a real-time notification on their smartphones. They quickly access the Ring app, revealing a live video feed of the front door. The power lies in their hands, allowing instant access to their home's security no matter where they are.

Scene 5: Two-Way CommunicationThe commercial takes an exciting turn as the homeowners utilize the Ring Video Doorbell Pro's two-way communication feature. With the push of a button on their smartphones, they engage in a dialogue with the intruder, giving them pause and ultimately thwarting any ill-intent.

Scene 6: Community SecurityThe TV spot then shifts focus to the greater community. It highlights a network of Ring users who band together to create a safer neighborhood. Footage of neighbors exchanging insights, warnings, and alert notifications strengthens the bond and sense of security within the community.

Scene 7: Peace of MindThe final scene portrays the homeowners exuding a sense of triumph and relief. With the intruder dissuaded, they gather around their living room, grateful for the peace of mind that the Ring Video Doorbell Pro provides. The TV spot closes with the powerful tagline: "Tough on Crime, Safe at Home."

Conclusion:The "Tough on Crime" TV spot for the Ring Video Doorbell Pro captures the essence of the device and its commitment to safeguarding homes and communities. Through innovative features such as remote monitoring, two-way communication, and community collaboration, Ring empowers homeowners to take charge of their security. With the Ring Video Doorbell Pro, homeowners can rest easy, knowing that they have a vigilant guardian protecting their homes from potential intruders.

Ring Video Doorbell Pro TV commercial - Tough on Crime produced for Ring was first shown on television on September 21, 2019.