What the eFax TV commercial - Not the 80s Anymore is about.

Title: eFax TV Spot - "Not the '80s Anymore"

Introduction:In this dynamic and nostalgic eFax TV spot, titled "Not the '80s Anymore," viewers are transported back to the iconic era of big hair, neon colors, and boomboxes. While paying homage to the cultural vibrancy of the '80s, the advertisement cleverly highlights the inefficiency of outdated fax machines and introduces eFax as the modern solution for digitizing faxing needs. Join us as we explore this entertaining and relatable TV spot, which humorously contrasts the past with the present.

Description:The commercial opens with a vibrant, retro scene set in an office straight out of the '80s. The room is adorned with outdated technology such as bulky fax machines, dot matrix printers, and cassette players. The energetic soundtrack of the era fills the air as colleagues dressed in colorful attire hustle around the office.

As the camera pans across the scene, we see frustrated employees struggling with the cumbersome fax machines, feeding piles of paper into the noisy contraptions. The comical nature of the situation becomes evident as the machines jam, causing papers to fly all over the room in a chaotic frenzy.

Meanwhile, a voice-over narrates, "Remember the '80s? Big hair, shoulder pads, and oh, the glory of the fax machine." The juxtaposition of the nostalgic elements with the frustration of outdated technology adds a humorous touch.

As the scene transitions with a dissolve effect, the video jumps to the present day. A sleek and modern office replaces the chaos of the '80s setting. Employees now effortlessly send and receive digital faxes using eFax, demonstrating the simplicity and time-saving benefits of the service. The voice-over continues, "Thankfully, it's not the '80s anymore. Say goodbye to the clunky machines."

The commercial concludes with a tagline displaying the eFax logo and a call-to-action encouraging viewers to sign up for their free trial. The final voice-over emphasizes the ease and convenience of eFax, stating, "eFax: the modern, efficient way to send faxes in the 21st century."

Relevance and Impact:The eFax TV spot, "Not the '80s Anymore," cleverly capitalizes on nostalgia while highlighting the drawbacks of outdated technology. By contrasting the struggles of using traditional fax machines with the seamless efficiency of eFax, the advertisement showcases the advantages of embracing modern advancements.

The commercial successfully resonates with both a wide audience and individuals who have lived through the '80s, as it taps into a shared cultural experience. It captures attention with its lively visuals and humorous situations while effectively conveying the benefits of eFax in a relatable and memorable way.

Conclusion:The eFax TV spot, "Not the '80s Anymore," combines nostalgia, humor, and a clever juxtaposition of technological eras to highlight the advantages of their digital faxing service. By showcasing the inefficiency of outdated fax machines and emphasizing the simplicity of eFax in a visually captivating manner, the advertisement effectively positions eFax as the modern solution for all faxing needs. So bid farewell to the '80s and embrace the ease of eFax in the 21st century.

eFax TV commercial - Not the 80s Anymore produced for eFax was first shown on television on September 9, 2014.