What the Merit Financial TV commercial - Insurance is about.

Merit Financial is a company that provides financial products and services to its customers. One of their TV spots, titled 'Insurance', focuses on their insurance offerings.

The TV spot opens with a family of four sitting in their living room. The father, who appears to be the spokesperson for Merit Financial, speaks directly to the camera and says, "At Merit Financial, we understand that your family's financial security depends on the right insurance."

The scene then cuts to footage of a car accident, with the father's voiceover saying, "Car accidents can happen to anyone. That's why we offer auto insurance that protects you and your family in the event of an accident."

Next, the TV spot shows footage of a house fire, with the father's voiceover saying, "Fires, floods, and other disasters can strike at any time. We offer homeowners insurance that helps you rebuild and recover."

The scene then cuts to a woman receiving medical treatment in a hospital bed, with the father's voiceover saying, "Medical bills can quickly add up. That's why we offer health insurance that covers you and your family's medical expenses."

The TV spot ends with the father sitting in the living room with the family, saying, "At Merit Financial, we believe that securing your family's financial future starts with having the right insurance. Let us help you protect what matters most."

Overall, the Merit Financial TV spot, 'Insurance', effectively communicates the importance of having insurance and highlights the various types of insurance that the company offers to its customers. The use of real-life scenarios and relatable situations help to make the TV spot engaging and compelling.

Merit Financial TV commercial - Insurance produced for Merit Financial was first shown on television on February 26, 2013.