What the Tempur-Pedic Tempur-Choice TV commercial - Sleeping Apart is about.

Title: Sleeping Apart - A Transformative Journey with Tempur-Pedic Tempur-Choice

Introduction:In the fast-paced world we live in, finding the perfect sleep routine can be a challenge. But what if the secret to a restful night's sleep lies in embracing our individual needs and preferences? Enter Tempur-Pedic Tempur-Choice, the revolutionary mattress that offers personalized comfort for couples. In this TV spot titled "Sleeping Apart," Tempur-Pedic showcases the transformative power of their innovative technology, emphasizing the importance of customized sleep for each partner. Let's dive deeper into the story depicted in this intriguing advertisement.

Scene 1: The SettingThe commercial opens in a serene bedroom, bathed in soft, warm lighting. A couple is shown lying side by side, their faces illuminated by a dim bedside lamp. The shot switches to a split-screen, capturing the essence of these two individuals and their unique sleep preferences.

Scene 2: The StruggleAs the couple lies in their Tempur-Pedic Tempur-Choice bed, a sense of unease fills the air. It becomes apparent that their disparity in comfort preferences hinders their quality of sleep. One partner requires a firm mattress, while the other craves a plush and cozy surface. Restlessness and discomfort tell the story of their nightly struggle.

Scene 3: The SolutionAs the tension peaks, the couple discovers the Tempur-Pedic Tempur-Choice mattress. This innovative bedding solution offers personalization through controlled firmness settings on each side of the bed. This revelation breathes new life into the relationship, symbolizing the potential for both partners to satisfy their unique sleep requirements.

Scene 4: Embracing IndividualityThe split-screen displays the transition as each partner adjusts their side of the bed to find their perfect level of comfort, tailored specifically to their needs. Their body language changes, reflecting a newfound sense of relaxation and contentment. The commercial captures their authentic smiles as the weight of sleep troubles is lifted off their shoulders.

Scene 5: Reconnection and HarmonyThe frame shifts to show the couple happily curled up next to each other, but comfortably separated by their individualized sleep zones. It's a beautiful illustration of the message behind the Tempur-Pedic Tempur-Choice mattress: embracing personal preferences while still allowing for connection and togetherness in relationships.

Scene 6: The TransformationSoothing music fills the background as the commercial concludes. The camera pans out, capturing the couple lost in peaceful slumber on their

Tempur-Pedic Tempur-Choice TV commercial - Sleeping Apart produced for Tempur-Pedic was first shown on television on July 1, 2013.