What the Cologuard TV commercial - Perfect Age is about.

Title: Cologuard TV Spot - 'Perfect Age'

Introduction:In this captivating Cologuard TV spot titled 'Perfect Age,' a captivating story unfolds that highlights the importance of preventative healthcare. Cologuard, a noninvasive at-home screening test, plays a crucial role in ensuring the early detection of colon cancer. The television spot has a powerful message that resonates with viewers of all ages, encouraging them to take charge of their health and get screened at the 'perfect age.'

Body:The commercial begins with a scene of a picturesque suburban neighborhood, where a middle-aged woman named Lisa goes about her daily routine. Lisa is in her late 40s and represents the average person who might ignore or put off important health screenings, believing they are still too young. The Cologuard TV spot challenges this misconception and promotes the understanding that the 'perfect age' for preventative health actions is not limited to a specific number.

As the camera focuses on Lisa, we hear a gentle voiceover encouraging viewers to contemplate the importance of early detection in preventing colon cancer. The narrative unfolds through Lisa's perspective as she visits her doctor for a routine check-up. The doctor, played by a reassuring actor, invites Lisa to consider taking the Cologuard test, emphasizing that it provides an easy and noninvasive way to screen for colon cancer from the comfort of her home.

Lisa, initially skeptical about her need for such a test at her age, becomes intrigued by her doctor's persuasive explanation. She starts researching the Cologuard test online, discovering its high accuracy and effectiveness. As she delves deeper into her research, she stumbles upon testimonials from individuals who discovered their colon cancer early, thanks to Cologuard, thereby saving their lives.

Motivated by the stories of others and empowered by the notion that age should not serve as a barrier to preventative health actions, Lisa orders her Cologuard kit. The commercial shows her receiving the discreet package in the mail, highlighting the convenience of the test.

The commercial then transitions to Lisa taking the Cologuard test at home. The process is depicted as simple, clean, and user-friendly. Lisa sends her completed kit back to the laboratory, and anticipation builds as she waits for the results.

In the final scene, Lisa receives a call from her doctor. The tension builds as she awaits the news, reflecting the anxiety and concern that many viewers may relate to when awaiting medical test results. The doctor's voice crackles through the phone, "Your Cologuard test results are in... and they're negative

Cologuard TV commercial - Perfect Age produced for Cologuard was first shown on television on July 11, 2022.