Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

Maybelline taps bearded influencer to sell makeup. Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman.

L'OréalMaybelline / Parent organizationL'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. Wikipedia

Maybelline's “Maybe She's Born With It” strapline 'most recognisable'

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

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In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. In 1967, the company was sold by Williams to Plough Inc.

Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney, who posted a short video last month of herself applying the brand's cosmetics and "getting glam."

Shiseido Known around the world for it's cutting edge technology in the world of skincare, especially in at the areas of anti-aging and sun-protection, but what many people don't know is that Shiseido, is in fact, the oldest cosmetics company in the world (Shiseido.com).

Such products as "Maybelline", with their slogan, "Maybe She's Born with It, Maybe it's Maybelline!", are suggesting that beauty is born with and if you do not feel beautiful, their products will fix that.

In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline". The latter slogan was found to be the most recognizable strapline of the past 150 years by CBS Outdoor.