What the Prudential TV commercial - The State of US: Houston, TX is about.

In the Prudential TV spot titled 'The State of US: Houston, TX,' the focus is on the resilience of Houstonians in the aftermath of Hurricane Harvey. The commercial features real Houston residents from different walks of life, including a small business owner, a teacher, and a pastor, as they share their experiences of dealing with the devastating impact of the hurricane and the subsequent flooding.

Throughout the 60-second spot, the people of Houston are portrayed as strong and resourceful, finding ways to rebuild their homes and businesses and support each other during a difficult time. The commercial also highlights the importance of having a solid financial plan in place, as many of the residents featured in the spot discuss the challenges they faced with insurance and other financial matters.

The Prudential ad ends with a message of hope and resilience, praising the people of Houston for their strength and perseverance in the face of adversity. The spot is part of a larger series from Prudential, which aims to showcase the different challenges and triumphs of different American communities. Overall, the TV spot is a powerful tribute to the people of Houston, reminding viewers of the resilience and strength that can be found in times of crisis.

Prudential TV commercial - The State of US: Houston, TX produced for Prudential was first shown on television on May 16, 2019.