What the Jif TV commercial - Feed Their Kindness is about.

Jif TV Spot, 'Feed Their Kindness' is an uplifting and heartwarming commercial that aims to inspire acts of kindness among individuals of all ages. The advertisement captures the true essence of compassion and showcases the power of small gestures that can make a significant impact on someone's life.

The commercial begins with a young boy named Ethan, who is about to embark on a mission to spread kindness in his community. Armed with a jar of Jif peanut butter, he sets off on his adventure, accompanied by his loyal pet dog. As the duo walks through the neighborhood, they encounter various people from different walks of life.

Ethan's first stop is at a local park, where he sees a group of children playing soccer. He notices one girl who is sitting alone on a bench, looking sad. With a smile on his face, Ethan approaches her and offers her a sandwich made with Jif peanut butter. The girl's face lights up as she takes a bite and slowly starts to join in the playful activity of the other children. Ethan's act of kindness not only nourished her appetite but also her spirit.

Continuing his journey, Ethan encounters an elderly man sitting on a park bench, lost in his own thoughts. Without hesitation, Ethan approaches him and offers a peanut butter and jelly sandwich. The man's eyes well up with tears as he reminisces about the sandwiches his late wife used to make for him. Ethan's simple act of kindness brought comfort and warmth to the man's heart, reminding him of the love he once shared.

As the commercial progresses, Ethan's compassion begins to inspire others to follow in his footsteps. People start engaging in acts of kindness of their own, each utilizing Jif peanut butter as the catalyst for spreading joy and nourishment. The screen lights up with a montage of individuals performing acts such as packing lunch bags for the homeless, sharing sandwiches with strangers, and supporting local food drives. The contagious spirit of kindness begins to spread throughout the community, creating a ripple effect of goodwill.

The commercial concludes with a message: "Feed their kindness. Give good with Jif." This powerful statement serves as a reminder that by nourishing not only our bodies but also our souls, we have the power to create a world filled with love, compassion, and understanding.

Jif TV Spot, 'Feed Their Kindness' encapsulates the essence of the human spirit and the impact of individuals coming together to create positive change. It serves as a timely reminder to cherish the small moments and embrace the power of kindness in our everyday lives. So, let us all take a page out of Ethan's book and spread a little kindness, one sandwich at a time.

Jif TV commercial - Feed Their Kindness produced for Jif was first shown on television on October 1, 2017.