Our Mission Statement "To become the greatest company in the world by expressing great employee values, good work ethic, and excellence. To create hotels guests truly love. "

We're All Business, Mostly “We're All Business, Mostly” is part of the larger Crowne Plaza Accelerate campaign. With $200 million committed to promoting the brand, a major part of the investment includes a renewed focus on business travelers, said Eric Lent, vice president of Crowne Plaza and Holiday Inn in the Americas.

As one of the world's largest upscale brands, we have properties located in major urban centres, gateway cities and resort destinations all around the globe.

The Crowne Plaza Times Square was designed by Alan J. Lapidus, son of modernist architect Morris Lapidus. Operated by InterContinental Hotels Group as part of the Crowne Plaza chain, the hotel is 480 feet (150 m) with 46 floors.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.

Our mission statement Service, discipline, honesty, and hospitality are highly valued in our organisation. Our personal and individual approach towards our guests, a warm and family atmosphere ensure that we can offer you a comfortable, unforgettable and unique stay in a reliable and sustainable way.

The “We're All Business, Mostly” consumer media campaign represents the Crowne Plaza brand's position as a modern business hotel allowing guests to focus on blending the duality of both work and life to achieve personal and professional success.

Holiday Inn Crowne Plaza Holiday Inn Crowne Plaza was established in 1983 as the upscale division of Holiday Inn. The first Holiday Inn Crowne Plaza hotel opened that year in Rockville, Maryland. In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels.

In building the first business-class hotel back in 1983, Crowne Plaza set new standards for what guests can expect on the road. Today, our full-service premium brand is one of the largest upscale chains in the world and continues to raise the bar with fresh design, outstanding service, and great meetings and events.

Gevora Hotel Completed or topped out

18The Plaza / Floors

12 Examples of the Best Mission Statements

• “To inspire humanity - both in the air and on the ground.”
• “To accelerate the world's transition to sustainable energy.”
• “Spread ideas.”
• “To connect the world's professionals to make them more productive and successful.”