What the DIRECTV TV commercial - Painfully Awkward Rob Lowe is about.

DIRECTV TV Spot, 'Painfully Awkward Rob Lowe' is a series of television commercials that aired in 2015 featuring actor Rob Lowe. The commercial is designed to illustrate the disadvantages of cable television and the benefits of DIRECTV services.

In the commercial, there are two versions of Rob Lowe: one is advertised as a "cool and confident" DIRECTV user, while the other is portrayed as a strange and socially awkward "cable customer." The awkward version of Rob Lowe is shown as an unlikeable character through his strange and uncomfortable behavior.

Throughout the commercial, the awkward version of Rob Lowe displays unusual behavior that makes it difficult for viewers to watch him without feeling uncomfortable. For instance, he talks to a group of children in a deep, monotone voice, wears an oversized turtleneck sweater, and does not know what credit cards are.

On the other hand, the cool version of Rob Lowe is confident, relaxed, and in control. This version exemplifies the traits of a DIRECTV customer who can enjoy high-quality television, choose from a wide variety of channels, and enjoy a seamless viewing experience.

Overall, the commercial is a creative way to showcase to viewers how a cable customer can seem out-of-place and awkward compared to a DIRECTV customer. With this commercial, DIRECTV aims to show that their services are more than just a better choice for watching TV - they can also make you cool, confident, and relaxed.

DIRECTV TV commercial - Painfully Awkward Rob Lowe produced for DIRECTV was first shown on television on October 15, 2014.