The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized “31” formed from the letters “B” and “R”. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953.

They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Baskin Robbins last advertised a new product in September, 2022. We have 8 people on file in marketing roles at Baskin Robbins, and 4 at their agencies.

due to seasonal changes we really make most of our business in the summer so to make up for that our prices are higher. because to be honest who really wants to go out to Baskin Robbins when its freezing out to get ice cream. According to a lot of people, because of it's quality.

The number 31 can be seen in pink colour in the large B and R alphabets written above the name Baskin Robbins in the logo. As per Baskin Robbins' VP of marketing, Carol Austin, 'The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month'.

Baskin-Robbins was founded in 1945 in Glendale, California by Burton Baskin and Irvine Robbins, ice cream enthusiasts and brothers-in-law, whose passion inspired what is now the world's largest chain of ice cream specialty shops.

Baskin Robbins is known for its ice cream, but did you know there's a hidden message in the logo? Look closely, and you'll see the number 31 in the initials - as in the number of flavors the company began offering in 1953. Why 31 flavors? It's one for every day of the month, so you can try something new every day.

Even after all the failures, BR managed to be known and successful worldwide because of their interactive strategies with their clients and how inclusive they have made their customers feel as they grew.

The Best Baskin Robbins Ice Cream Flavors You Need to Try

• Caramel Macchiato.
• Mom's Makin' Cookies.
• Icing on the Cake.
• Cherries Jubilee.
• Gold Medal Ribbon.
• German Chocolate Cake.
• Old Fashioned Butter Pecan.
• Variety of Flavors and the 31 Flavor Concept.

Even after all the failures, BR managed to be known and successful worldwide because of their interactive strategies with their clients and how inclusive they have made their customers feel as they grew.

Wall's holds a prominent position in the global ice cream market, with two of its brands ranked among the top ten worldwide. Operating under the Heartbrand logo, they produce 40 distinct brands across 52 countries.

The symbol used by mathematicians to represent the ratio of a circle's circumference to its diameter is the lowercase Greek letter π, sometimes spelled out as pi. In English, π is pronounced as "pie" (/paɪ/ PY).

Even after all the failures, BR managed to be known and successful worldwide because of their interactive strategies with their clients and how inclusive they have made their customers feel as they grew.