The pandemic helped Peloton gain further market traction, with more people opting for at-home fitness. Capitalizing on this growth, the Peloton Tread (a smart treadmill) was released in early 2021. Today, Peloton has 2.33 million connected fitness subscribers, with an annual retention rate of over 92%.

Peloton is often credited with kick-starting the trend of connected fitness: streamed, on-demand home workouts that aim to replicate a traditional studio experience, including live group workouts, the ability to follow a favorite instructor, and a built-in community, but without the stress of scheduling and commuting.

Peloton has approximately 6 million worldwide subscribers. 90% of members keep their membership for more than one year.

Peloton Members stick with it: 92% of households are still active a year later.

A fun program that Peloton has is that once you hit 100 workouts of a certain type (for example, 100 cycling workouts completed), you are eligible for a Peloton Century Club Shirt! Peloton will send you this specially branded t-shirt showing that you hit that milestone of 100 workouts, for the low, low cost of FREE!

For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.

The Peloton Bike might be for you if you: if the price (and monthly subscription) is within your budget. already know that you like cycling and want to do a lot of it at home. prefer working out at home to the gym (or have a schedule that makes gym trips hard to squeeze in)

Peloton boasts that 92% of households that begin using Peloton are still active one year later.

Peloton thrived not only by allowing users to work out from the comfort and safety of their homes, but also by simulating the experience of gym classes and communities with virtual group sessions featuring purportedly elite fitness instructors.

For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.

In French, "peloton" literally means "ball," but it is most often used with the meaning "group." It's frequently used in the bicycling context, just as in English, but it can also refer to a group in a marathon or other sporting event.

What is a Peloton? The peloton (from French, meaning little ball or platoon) is the main group or pack of riders in a road bicycle race. Riders in a group save energy by riding near (particularly behind) other riders.