Transchem Group In 2013, the Turtle Wax Professional Division became part of another family-owned company, Transchem Group.

Benjamin Hirsch Turtle Wax

The Turtle Wax story started with the launch of the first-ever bottled car wax in 1944. Nearly 75 years later, the Most Innovative Brand in Car Care™ is still capturing the attention of the auto appearance category as the No. 1 selling brand in spray wax, car wash, carpet & fabric care, and more.

With product distribution in more than 120 countries, the Turtle Wax brand resonates around the globe, but the brand's heart remains in its hometown of Chicago, where award-winning innovation is developed to this day.

Turtle Wax is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 and is currently headquartered in Addison, Illinois, having relocated from Willowbrook, Illinois in 2016.

Today, Turtle Wax is the number one selling brand in spray wax, car wash, and carpet and fabric care, with product distribution in more than 120 countries, but with its heart remaining in its hometown of Chicago, Illinois.

A brand story is important because it helps customers understand who you are and why your business exists. When consumers relate to your why, they develop a connection with your brand and may be more likely to purchase your business.

Leading the way forward with passion, expertise and service Turtle Wax Pro drives innovation with new, environmentally friendly car wash chemistry that produces the cleanest, driest, and shiniest cars. It's part of our promise of superior technology and unmatched service.

3.7 Overall, average rating value is 3.7 of 5. 4.3 Value of Product, average rating value is 4.3 of 5. 5.0 Did you find this product easy to use, average rating value is 5 of 5.

Chicago, Illinois Today, Turtle Wax is the number one selling brand in spray wax, car wash, and carpet and fabric care, with product distribution in more than 120 countries, but with its heart remaining in its hometown of Chicago, Illinois.

An origin story is a simple, digestible narrative explaining how your company was started. Your business's origin story might include the who, what, where, when and how of your business's beginnings. The most memorable origin stories focus on the 'why' of how the company came to be.

A backstory, background story, back-story, or background is a set of events invented for a plot, presented as preceding and leading up to that plot. It is a literary device of a narrative history all chronologically earlier than the narrative of primary interest.