What kind of company is FRED & FARID?

FRED & FARID is a global creative agency that was founded in 2007 by two French entrepreneurs, Fred Raillard and Farid Mokart. The agency is headquartered in New York City and also has offices in Paris, Shanghai, and Los Angeles.

FRED & FARID has an impressive portfolio of clients, working with some of the biggest brands in the world such as Audi, Porsche, Tencent, and Coca-Cola. The agency's expertise spans across various industries including automotive, technology, luxury, and FMCG.

What sets FRED & FARID apart from other agencies is their unique approach to creativity. The agency believes that good ideas can come from anywhere and encourages collaboration among its diverse team of strategists, creatives and production experts. This approach has earned them numerous awards and recognition from prestigious industry bodies such as Cannes Lions, D&AD, and The Webby Awards.

Furthermore, FRED & FARID prides itself on being a socially responsible agency. The agency has a program called "FRED & FARID Foundation" that supports various non-profit organizations through creative campaigns and initiatives. The Foundation also provides mentorship and training to young talents in advertising, helping to shape the future of the industry.

Overall, FRED & FARID is a highly respected agency in the advertising industry, known for their innovative and socially conscious approach to creativity.