The name Curiosity set the vision for a fully integrated agency that questions the unquestionable - a strategy we use every day to push our brand partners out of their comfort zones and into the hearts of new audiences. In 2021, Trey, Jeff, and Ashley joined Matt and Greg as co-owners.

Curiosity builds engagement: Once you have captured your audience's attention, the next step is to keep them engaged. And that's where curiosity comes in. By providing consumers with a sense of mystery or intrigue, businesses can create a powerful incentive for them to explore and learn more.

These are the best examples of curiosity marketing. They start pushing notifications, blast mails and many more days before the sale starts. Those notifications give you details such as 50% off or unlock rewards, open to know more, etc. These, compel viewers to open and take look what offers are live!

The 3 steps to stimulating curiosity are:

1. 1: Violate the expectations of your target audience.
2. 2: Entice them with the knowledge gap.
3. 3: Know when to conclude.

The correct answer is David M Ogilvy. David M Ogilvy is known as the father of Advertisement. The "Father of Advertising" was a British advertising tycoon by the name of David Mackenzie Ogilvy. He founded Ogilvy & Mather.

an eager desire to learn : an eager desire to learn and often to learn what does not concern one : inquisitiveness. 2. a. : something strange or unusual. the curiosities of nature.

Philosopher and psychologist William James (1899) called curiosity “the impulse towards better cognition,” meaning that it is the desire to understand what you know that you do not. He noted that, in children, it drives them towards objects of novel, sensational qualities - that which is “bright, vivid, startling”.

The term curiosity can also denote the behavior, characteristic, or emotion of being curious, in regard to the desire to gain knowledge or information. Curiosity as a behavior and emotion is the driving force behind human development, such as developments in science, language, and industry.

CuriosityBased prioritizes learning over training. When CuriosityBased facilitators guide teams and organizations through our learning experiences, we ask a lot of questions to stimulate critical thinking and invite people to share what they learned.

It makes your mind active instead of passive Curious people always ask questions and search for answers. Their minds are always active. Since the mind is like a muscle which becomes stronger through continual exercise, the mental exercise caused by curiosity makes your mind stronger and stronger.

Alyque Padamsee Alyque Padamsee is also known as the 'Father of modern Indian advertising'. He created iconic ads such as Liril girl, Hamara Bajaj, and Surf's Lalitaji.

The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s.