What kind of company is Adap.tv?

Adap.tv is an online video advertising platform that was acquired by AOL Inc. in 2013 for $405 million. The company's platform provides programmatic buying and selling of online video advertising space, with the aim of allowing advertisers to reach their target audiences more effectively.

Adap.tv was founded in 2006 and is based in San Mateo, California. The company has received funding from a number of high-profile investors, including Bessemer Venture Partners and Gemini Israel Ventures.

The Adap.tv platform aims to simplify the process of buying and selling video advertising space, with a range of tools and features designed to improve targeting and increase ROI. One of the company's key innovations is its Upfront Marketplace, which allows advertisers to buy ad space upfront, similar to the process used in traditional TV advertising.

Adap.tv's technology has been integrated into AOL's ad tech stack, allowing the company to offer a comprehensive range of ad solutions to its clients. Adap.tv's PrecisionDemand technology, in particular, is designed to help advertisers target their audiences more effectively and improve their return on investment.

While Adap.tv's focus is on online video advertising, the company is part of a wider ecosystem of ad tech providers and partners. Its platform is designed to work seamlessly with other ad tech platforms, allowing advertisers to create comprehensive and effective campaigns across a range of channels and platforms.

Overall, Adap.tv is a leading company in the online video advertising space, offering a range of innovative solutions to help advertisers reach their target audiences and achieve their marketing goals.