What kind of company is View-Master?

View-Master is a company that specializes in creating and distributing immersive multimedia products, including 3D viewers and reels that provide a unique viewing experience to their users. The company was founded in 1939 by William Gruber, and has since then evolved and expanded to various markets.

One of View-Master's most popular products is the 3D viewer, which consists of two identical images that are viewed through a stereo lens system. The viewer's design is similar to that of binoculars, allowing users to see the images in a three-dimensional format. The company produces a wide range of reels that can be used with the 3D viewer, featuring content such as travel destinations, animal life, and popular children's characters.

In addition to the classic 3D viewer, View-Master has also developed digital versions of their viewers for modern times. The digital viewer is similar to a virtual reality headset and can be used to view content in 360 degrees, allowing users to immerse themselves into various digital environments.

Although View-Master's focus has historically been on the production of 3D viewers and associated reels, the company has recently expanded their product line to include other forms of immersive media. They now produce augmented reality experiences, virtual reality headsets, and a range of digital products designed to enrich user's daily lives.

Overall, View-Master is a unique and innovative company that has been at the forefront of creating immersive multimedia experiences for over 80 years. Their continued exploration and development of new technologies in the field of media are sure to keep them at the forefront of the industry for many years to come.