What kind of company is Vevo?

What is Vevo?

Vevo is a music video hosting service that was launched in the United States in December 2009. It was created as a joint venture between Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI Records, with Warner Music Group joining later. Vevo is headquartered in New York City and has offices in various locations around the world.

What does Vevo do?

Vevo is a video-sharing platform for music videos. It allows artists and record labels to upload their music videos for free. Vevo makes money from advertising revenue generated by the videos. It also offers Vevo-branded content to partner platforms like YouTube, Apple TV, and Roku, among others.

Vevo provides a single platform for music videos from different record labels, making it convenient for music fans to access their favorite videos in one place. With over 400,000 music videos available, Vevo is one of the largest music video platforms.

Ownership of Vevo

Vevo is majority-owned by UMG, SME, and Warner Music Group, with a minority stake held by BMG. After EMI was acquired by UMG in 2011, its stake in Vevo was rolled into UMG's ownership.

How to distribute music videos to Vevo

To distribute their music videos on Vevo, artists need to partner with one of Vevo's content partners such as UMG or SME. These partners have the resources and expertise to distribute the videos to Vevo.

Vevo's competition

Vevo's main competitor in the music video space is YouTube. While Vevo is focused exclusively on music videos, YouTube hosts videos across a wide range of genres and topics. Vevo also faces competition from other music video platforms like Vimeo, Dailymotion, and Tidal.

Conclusion

Vevo is a music video hosting service that has made it easier for artists and record labels to distribute their music videos. With its focus on music videos, Vevo has become a popular destination for music fans looking for their favorite music videos in one place. While it faces competition from other music video platforms, Vevo's partnership with major record labels gives it a unique advantage.