What kind of company is TradeKing?

TradeKing was a financial services company that offered trading and investment services. It was founded in 2005 and was based in Fort Lauderdale, Florida. The company provided online brokerage services, allowing individuals to trade stocks, options, mutual funds, and other financial instruments.

In 2016, TradeKing was acquired by Ally Financial, a leading digital financial services company. Following the acquisition, TradeKing was rebranded as Ally Invest. The acquisition of TradeKing allowed Ally Financial to expand its offerings and provide a comprehensive suite of investment and trading services to its customers.

TradeKing was known for its competitive pricing and user-friendly trading platform. It aimed to provide a seamless and intuitive trading experience for both experienced traders and beginners. The company offered a range of tools and resources to help investors make informed decisions, including advanced charting, options analysis, and real-time market data.

Customer reviews of TradeKing were mixed. While some customers praised the platform's ease of use and competitive pricing, others expressed frustration with customer service and technical issues. It is important to note that the reviews were based on the company before it was rebranded as Ally Invest, so the current state of customer satisfaction may be different.

Overall, TradeKing was a reputable online brokerage company that aimed to provide accessible and affordable trading services to its customers . Its acquisition by Ally Financial further strengthened the company's position in the financial services industry.