What kind of company is SkinnyGirl Cocktails?

SkinnyGirl Cocktails is a company founded by American TV personality and entrepreneur Bethenny Frankel in 2009. The company specializes in producing low-calorie, ready-to-drink cocktails. In a country where the average alcoholic beverage can contain more than 200 calories, SkinnyGirl Cocktails stands out with their emphasis on health and wellness.

The initial line of products from SkinnyGirl Cocktails included SkinnyGirl Margarita, SkinnyGirl Sangria, and SkinnyGirl White Cranberry Cosmo. These drinks contain only 100 calories per serving, which is a great option for health-conscious individuals who don't want to sacrifice taste for their fitness goals.

SkinnyGirl Cocktails has since grown and expanded to include other drinks like vodka, wine, and ready-to-drink cocktails. The brand has also diversified its product line to include snacks and non-alcoholic drinks like SkinnyGirl popcorn and SkinnyGirl sweeteners.

What sets SkinnyGirl Cocktails apart is not just its focus on low-calorie products but also its emphasis on empowering women. This is evident in the company's brand messaging, with slogans like "Live Vibrantly" and "You Can Have It All, Just Not at Full Calorie." The company has also worked with philanthropic organizations such as Dress for Success and B Strong to help women in need.

SkinnyGirl Cocktails is now a part of the Beam Suntory family, but it still retains its founder's vision of promoting health and wellness. The company continues to innovate and introduce new products while staying true to its mission of empowering women to live a vibrant and fulfilling life.