What kind of company is ShopStyle?

IntroductionShopStyle is a fashion and lifestyle e-commerce search engine, which offers personalized shopping recommendations. It was founded in 2007 by Andy Moss and Brian Sugar. The company is headquartered in San Francisco, California, and has localized sites in the US, UK, Japan, Canada, and Australia.

Services and ProductsShopStyle offers a wide range of services and products, including clothing, shoes, bags, and accessories. It has over 18 million items from more than 1,400 retailers and brands. It also provides a unique shopping experience by using artificial intelligence to personalize recommendations.

Monetization StrategyShopStyle monetizes its platform by earning commissions on items sold through its site. It has partnered with various affiliate marketing networks such as RewardStyle (LTK), Shopstyle Collective , and Commission Junction. In addition to this, it offers a feature called "ShopStyle Collective" which lets influencers monetize their content by using affiliate links. This allows influencers to earn money with every click on their links.

Leadership and EmployeesBrian Sugar is the CEO of ShopStyle , and he leads a team of 60 editors who write for the 18 lifestyle and entertainment sites. The company has over 50 employees and offers a positive and inclusive workplace culture, as per reviews on Zippia and Indeed. Its teams work collaboratively, focusing on innovation, creativity, and ensuring the best possible customer experience.

TechnologyShopStyle heavily relies on technology to provide a smooth shopping experience to its customers. It uses artificial intelligence to personalize its search results, recommendations, and advertising. Python is the primary language used to manage ShopStyle's infrastructure with Terraform used to manage their AWS infrastructure.

Overall, ShopStyle is a well-established brand in the e-commerce industry, offering a personal and unique shopping experience. Its innovative use of artificial intelligence and influencer marketing makes it a forward-thinking company in the online space.