RED.org is a global non-profit organization that was founded in 2006 by musician Bono and Bobby Shriver. The organization's main focus is to fight against the HIV/AIDS epidemic in Africa.
RED partners with some of the world's largest companies such as Apple, Coca Cola, and Starbucks to raise funds for the fight against HIV/AIDS, with a portion of the profits from their RED-branded products going towards the RED Global Fund.
RED.org utilizes innovative and creative strategies, such as social media campaigns and celebrity partnerships, to bring attention to their cause and raise funds for HIV/AIDS treatment, prevention, and research.
The organization has made remarkable progress since its inception, with over $650 million raised to date resulting in over 220 million HIV/AIDS tests, and over 24 million people receiving life-saving medication.
RED.org's mission has expanded over the years to include the fight against other pandemics and challenges, such as COVID-19, through a program called "The Global Fund COVID-19 Response."
Through its inspiring work, RED.org has made a significant impact in the global fight against HIV/AIDS, leading the way in innovative philanthropy and creative partnerships.
The RED.org TV spot, 'EAT' is a powerful advertisement that highlights the importance of access to food and nutrition, particularly in communities around the world that struggle with hunger and poverty. The commercial features a series of powerful visuals, including close-up shots of people's mouths...
Title: Uniting for a Cause: The RED Shopathon ft. Barry Manilow and Scarlett JohanssonIntroduction:In a heartwarming collaboration, entertainment icons Barry Manilow and Scarlett Johansson joined forces in a RED.org TV spot titled 'RED Shopathon'. This powerful campaign aimed to raise awareness and...
Title: RED.org TV Spot, 'VICELAND: A Gentleman's Guide to Holiday Shopping'Introduction:In this RED.org TV spot titled 'VICELAND: A Gentleman's Guide to Holiday Shopping,' viewers are taken on a tongue-in-cheek journey through the art of holiday shopping. The spot showcases the comedic talents of th...
Title: VICELAND: Shop (RED) and Save Lives - A Heartwarming Television SpotIntroduction:In this captivating television spot, VICELAND teams up with (RED) to create an inspiring message that showcases the power of shopping with a purpose. This initiative aims to raise awareness and funds to combat th...
The RED.org TV spot, 'What Can 40¢ Buy?' featuring Martha Stewart, is a powerful and thought-provoking advertisement that highlights the importance of donating even small amounts to support the fight against HIV and AIDS.The ad opens with a close-up of a 40¢ coin held between two fingers, as Martha...
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