What kind of company is Rado?

Rado is a renowned Swiss luxury watchmaking company that has been at the forefront of innovation and craftsmanship since its inception. Established in 1917 by brothers Fritz, Ernst, and Werner Schlup in the small Swiss town of Lengnau, Rado has consistently pushed the boundaries of horology, creating timepieces that are not only stylish but also technologically advanced.

One of Rado's defining characteristics is its commitment to using revolutionary materials in their watchmaking. In the 1960s, Rado became the first watch brand to introduce a collection of scratch-resistant watches, thanks to the use of hardmetal and sapphire crystal. This breakthrough solidified Rado's reputation as a pioneer in the industry.

As the years passed, Rado continued to innovate and introduced several groundbreaking materials, including high-tech ceramics and plasma ceramics, that set them apart in the market. These materials not only enhance the aesthetic appeal of their watches but also make them incredibly durable and lightweight.

Rado watches are known for their sleek and minimalist design, which combines modern aesthetics with timeless elegance. The brand offers a wide range of collections to cater to diverse tastes and preferences, from classic dress watches to sporty chronographs. Each watch is meticulously crafted, effortlessly blending form and function.

Apart from their focus on materials and design, Rado also places great importance on the precision and reliability of their timepieces. The brand ensures that their watches undergo stringent quality control measures to guarantee accuracy and longevity, earning the trust of watch enthusiasts and collectors worldwide.

Over the years, Rado has collaborated with renowned designers and architects to create limited-edition watches that embody the brand's philosophy of innovation and sophistication. These partnerships have resulted in extraordinary timepieces that reflect the fusion of art and horology, showcasing Rado's commitment to pushing boundaries and challenging traditional norms.

Today, Rado continues to thrive as one of the leading luxury watch brands, with its headquarters located in Lengnau, Switzerland. Their timepieces are highly sought after by watch connoisseurs who appreciate the brand's commitment to innovation, design, and exceptional craftsmanship.

In conclusion, Rado is a Swiss watch company that has gained global recognition for its cutting-edge materials, timeless designs, and unwavering commitment to quality. With a rich heritage and a passion for innovation, Rado continues to shape the landscape of luxury watchmaking with its extraordinary timepieces.