What kind of company is Plated?

Plated was an American meal kit delivery service that provided customers with pre-portioned ingredients and step-by-step recipe instructions to cook meals at home. The company was founded in 2012 by Nick Taranto and Josh Hix with the mission of making it easier for people to cook delicious and healthy meals in their own kitchens.

Plated aimed to revolutionize the way people approached cooking at home by providing convenience, quality, and variety. Customers could choose from a weekly menu of chef-designed recipes, which included a wide range of cuisines and dietary preferences. Each recipe came with pre-measured ingredients, ensuring that customers had everything they needed to create a delicious meal without the hassle of grocery shopping.

Plated focused on sourcing high-quality ingredients, including fresh produce, sustainably sourced meats, and artisanal ingredients. The company prioritized working with local farmers and suppliers to support sustainable and responsible food practices.

To get started with Plated, customers would sign up for a subscription and select their meal preferences. Meals could be customized based on dietary restrictions, such as vegetarian, gluten-free, or dairy-free options. The chosen meals would then be delivered to the customer's doorstep in insulated packaging to maintain freshness.

One of the unique features of Plated was its commitment to flexibility. Customers had the ability to skip weeks, change meal selections, or cancel their subscription at any time. This allowed individuals to adapt their meal plans to their changing schedules and preferences.

In 2017, Plated was acquired by the grocery store chain Albertsons Companies, which aimed to integrate Plated's meal kits into its stores and online platforms. This acquisition allowed Plated to expand its reach and offer its meal kits to a wider audience.

Benefits of Plated: - Convenience: Plated eliminated the need for customers to plan meals, create shopping lists, and navigate crowded grocery stores. The pre-portioned ingredients and detailed recipe instructions made cooking at home more accessible and time-efficient.- Variety and Choice: Plated offered a diverse menu with a wide range of recipes to choose from each week, ensuring that there was something for everyone's taste preferences. Customers could explore new flavors and cuisines without the need for specialized ingredients.- Quality Ingredients: Plated focused on sourcing high-quality ingredients, including fresh produce and responsibly raised meats. This commitment to quality ensured that customers received ingredients they could trust and helped support sustainable food practices.- Flexibility: Plated's subscription model allowed customers to customize their meal plans, skip weeks, or cancel at any time. This gave individuals the freedom to adapt their meal choices to their changing needs and schedules. Please note that the information provided about Plated is based on the search results and general knowledge up until Tuesday, August 08, 2023. The current status, offerings, and operations of Plated may have changed since this date.