What kind of company is NYDJ?

About NYDJ

NYDJ, short for Not Your Daughter's Jeans, is a fashion brand specializing in women's denim and apparel. The company was founded in Los Angeles in 2003 by Lisa Rudes Sandel, who was frustrated with the lack of stylish and comfortable jeans for herself and her friends. Today, NYDJ offers a range of jeans, pants, tops, jackets, and dresses, all designed with a focus on comfort, style, and flattery.

Philosophy and Mission

The philosophy behind NYDJ is to empower women to look and feel their best. The company's mission is to create "the perfect fit for every woman, one curve at a time." NYDJ achieves this by using its exclusive Lift Tuck Technology, which flattens the front and lifts the back, providing a flattering silhouette. The company also emphasizes sustainability, using eco-friendly materials and manufacturing processes whenever possible.

Products and Reviews

NYDJ's product line includes various styles of jeans, from skinny to straight-leg, as well as pants, tops, jackets, and dresses. Many of their products have received positive reviews online, with customers praising the fit, the quality, and the comfort of their clothing. Their Marilyn Straight Jeans, for example, have been consistently well-received by customers, with many noting their comfortable fit.

Stores and Online Presence

NYDJ products can be found in many department stores across the United States, as well as in their own retail locations in California, Florida, and New York. The brand also has a strong online presence, with their online store offering a wide range of products and sizes. They also have an active social media presence, with accounts on Instagram, Facebook, Twitter, and Pinterest.

In summary, NYDJ is a fashion brand specializing in women's denim and apparel, with a focus on comfort, style, and flattery. Their products have received positive reviews online, with a strong emphasis on fit and sustainability. NYDJ products can be found in many department stores and in their own retail locations, as well as online.