What kind of company is ModCloth?

ModCloth is an American online retailer that specializes in vintage and retro-inspired clothing, shoes, and accessories for women. It was founded in 2002 by college sweethearts, Susan and Eric Koger. The company is headquartered in San Francisco, California, and prides itself on being a size-inclusive, body-positive retailer.

ModCloth's unique selling proposition is its vintage-inspired aesthetic and focus on individuality. The brand offers a range of clothing and accessories that aren't commonly found at other retailers. They celebrate individuality and provide a platform for customers to express their own sense of style.

In addition to selling its own products, ModCloth also collaborates with independent designers to create exclusive collections. This sets the brand apart from others and makes it a go-to destination for women who want to discover unique and stylish clothing and accessories.

One of the key features of ModCloth is its commitment to inclusivity. The company offers a range of sizes, from XXS to 4X, and provides detailed measurements for each product to help customers find the perfect fit. This has endeared it to many women who have struggled to find fashionable and comfortable clothing in their size.

In 2017, ModCloth was acquired by Walmart, which led to some controversy as some customers felt that it went against the company's values. However, ModCloth maintains that it is committed to its original mission of providing fashionable, vintage-inspired clothing and promoting body positivity.

All in all, ModCloth remains a strong player in the fashion industry, with its unique vision and commitment to inclusivity making it a beloved brand for women of all sizes and styles.