What kind of company is Mass Appeal Records?

Mass Appeal Records is a vibrant and influential record label that has consistently pushed the boundaries of hip-hop and urban music since its inception. Founded in 2014 by legendary rapper Nasir "Nas" Jones and former manager and entrepreneur Peter Bittenbender, the label has quickly gained recognition for its commitment to authentic and diverse musical expression.

With a focus on discovering and nurturing raw talent, Mass Appeal Records has become known for its roster of groundbreaking artists who redefine the rap game. From the gritty and introspective lyricism of Nas himself, to the smooth and melodic sounds of Dave East, and the avant-garde experimentation of Run The Jewels, the label has consistently delivered high-quality music that resonates with fans around the world.

What sets Mass Appeal Records apart from other labels is their deep connection to hip-hop culture and a commitment to upholding its authenticity. The label celebrates the artistry and creativity that define the genre, while also providing a platform for emerging artists to showcase their unique voices. This dedication to preserving the heritage of hip-hop has earned Mass Appeal Records a loyal and passionate fanbase.

In addition to music, Mass Appeal Records extends its influence beyond the studio by producing compelling documentaries, creating engaging online content, and curating events that champion the hip-hop culture. These endeavors allow fans to delve into the stories behind the music and gain a deeper understanding of the artists and their creative vision.

Mass Appeal Records' success can be attributed to its visionary leadership and a team of industry professionals who are deeply passionate about the music they promote. They have an innate ability to identify talent that pushes boundaries and challenges conventions, ensuring that their artist lineup remains diverse and dynamic.

As the music industry continues to evolve, Mass Appeal Records remains at the forefront of innovation and creativity. With a passion for hip-hop that runs deep, the label continues to break barriers and pave the way for future generations of artists who refuse to be confined by traditional norms. Mass Appeal Records is more than just a record label - it is a movement that will continue to shape the future of hip-hop for years to come.