What kind of company is Jaybird?

IntroductionJaybird is a consumer electronics company that makes wireless sports headphones and earbuds. The company was founded in Salt Lake City, Utah in 2006 and is now owned by Logitech. Jaybird's products are specifically designed for athletes and those leading an active lifestyle who want to listen to music or take phone calls while on the go.

ProductsJaybird's most popular product lines are their true wireless earbuds, which include the Vista and Vista 2 models. These earbuds are designed to be sweatproof, waterproof, and have a secure fit to stay in place while exercising. The company also offers other wireless earbud models such as Tarah and X4.

In addition, Jaybird produces headphones, such as the Jaybird X3 wireless headphones, which offer the same features and benefits as the earbuds but with an over-ear design.

All of Jaybird's products can be controlled using the Jaybird app, which is available for both iOS and Android devices. The app allows users to customize sound settings and equalizers to their preference and access additional features such as Spotify integration and Find My Buds.

Marketing and BrandingJaybird has a strong marketing and branding strategy, which focuses on sponsoring and collaborating with athletes and sports teams. They have partnered with elite athletes such as Laird Hamilton, Rory McIlroy, and Simone Biles for product endorsements. Additionally, their products are often spotted in professional sports events and competitions.

Acquisition by LogitechIn April 2016, the consumer electronics manufacturer Logitech acquired Jaybird for approximately $50 million. Jaybird now operates as a subsidiary of Logitech, and its products are sold under the Logitech brand.

ConclusionJaybird is a leading company in the sports earbuds and headphones market, offering high-quality wireless audio products designed specifically for athletes. The brand's marketing and branding strategy, focusing on partnerships with elite athletes, has helped establish its reputation as a premium product. With Logitech's acquisition, Jaybird's products continue to evolve and adapt to market trends, and they will likely continue to be a top choice for active individuals looking for superior audio performance.