What kind of company is iVillage?

iVillage was an online community and media company that focused on providing content and resources for women. The company was founded in 1995 and quickly became one of the leading websites for women's interests and information.

Early Years and Growth: iVillage was founded by Candice Carpenter as a platform to connect women and provide them with information and resources. The company's initial focus was on creating an online community where women could come together to discuss various topics and find support. In the early years, iVillage gained popularity and quickly grew its user base.

Expansion and Content: As iVillage continued to grow, it expanded its offerings beyond the online community. The company started producing and publishing original content on a wide range of topics, including health, parenting, relationships, career, and entertainment. iVillage also developed partnerships with various experts and professionals to provide informative and authoritative content to its users.

Success and Acquistion: iVillage's success and popularity led to its acquisition by NBC Universal in 2006. Under NBC's ownership, iVillage continued to expand its reach and audience. The company launched new websites targeting specific demographics, such as iVillage UK and iVillage Pregnancy & Parenting.

Closure and Legacy: Despite its early success, iVillage faced challenges in later years. Changes in the online landscape and increased competition led to a decline in its user base and revenue. In 2013, NBC Universal announced the closure of iVillage as an independent brand. Many of iVillage's resources and content were incorporated into other NBC properties.

Conclusion: iVillage played a significant role in creating an online platform for women to connect, seek information, and find support. The company's focus on community and content paved the way for other similar platforms. While iVillage is no longer in operation, its legacy as a pioneer in the online women's space remains.