What kind of company is Instant Pot?

Instant Pot is a Canadian company that manufactures innovative multi-cookers. The company was founded in 2009 by Robert Wang, and its first product was the Instant Pot IP-LUX60, a programmable pressure cooker that could also slow cook food, steam, sauté, and make yogurt.

Since then, Instant Pot has expanded its product line to include several models of multi-cookers, such as the Duo, the Ultra, and the Max. These multi-cookers have gained a massive following due to their convenience, versatility, and ability to save time and energy in the kitchen.

Instant Pot's products have been recognized by various organizations for their quality and innovation. In 2016, the Instant Pot IP-DUO60 was rated as the best electric pressure cooker by America's Test Kitchen. Additionally, Amazon has named the Instant Pot as one of its best-selling products consistently since 2015.

The company has also fostered an active online community of Instant Pot users, who share recipes, tips, and advice on how to get the most out of their multi-cookers. This community has grown to become a highly engaged and supportive group of home cooks who rely on Instant Pot's products to simplify their cooking routines.

Overall, Instant Pot has succeeded in creating a brand that appeals to busy home cooks who want to save time and energy without compromising on the quality and flavor of their food. Their multi-cookers have become a household name that stands for convenience, innovation, and quality.