What kind of company is Advocare?

Overview:

Advocare is a company that produces various nutritional supplements, weight management products, and skincare products. The company was founded in 1993 and is headquartered in Richardson , Texas, USA. Initially, the company started as a multi-level marketing (MLM) company that sold its products through independent distributors. However, in May 2022, the Federal Trade Commission (FTC) banned AdvoCare from operating as an MLM company following an FTC law enforcement action , and it has since restructured its business model.

Products:

Advocare's product line includes supplements for energy, wellness, and weight management. Some of the popular products are:

- Spark energy drink- Herbal cleanse system- Catalyst amino acid dietary supplement- OmegaPlex omega-3 fatty acid supplement- Glow skincare line

Controversies:

Advocare has had a fair share of controversies with its business practices. In May 2022, the company was banned from operating as an MLM company due to an alleged pyramid scheme, and the FTC returned $149 million in refunds to people who were allegedly harmed by the company. The company's association with prominent athletes, including NFL player Drew Brees, has also caused controversies, with some critics questioning the safety and effectiveness of its products.

Conclusion:

Advocare is a company that produces a range of supplements and skincare products. It was initially structured as an MLM company but was banned from this business model in May 2022 following an FTC law enforcement action. While the company has had some controversies in the past, it continues to produce products that appeal to a wide range of consumers.